Measuring the Echo Chamber

Christian Buckley

Christian is a 7-time Office Servers and Services MVP, internationally-recognized technology evangelist and collaboration expert, and the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah.

  • Preston Green

    Klout scores are decent when you know what/who you are trying to measure in terms of influence. Since it is an agnostic score, it tends to not be able to measure to the individual level. What you feel is important to your Klout score may be vastly different than someone else. It will be more refined over time, but for instance I’d much rather influence a few key people say for a ‘lead’ gen, but I’d like to influence a more mass audience from a brand perspective. IMHO, metrics/scores should be used to help drive decisions, not be a goal to achieve.

  • Klout fails in the most critical measures of social media. I emailed them and asked if they have the ability to measure blogs and websites which are not on generic platforms like wordpress, etc. They said they have no way of doing that.
    How dumb is that? Who is likely to have their own blog and website platforms? People with the most social media involvement.
    My blog, http://ChuckBlakeman.com is on a proprietary platform which many others have asked if they could replicate. It gets up to 500 readers in a single day. I have four other interactive websites offering video, content, downloads and other social media activity. All of them are on proprietary platforms programmed in Ruby on Rails. Klout doesn’t have a Klue they exist. With 21k Twitter followers and a reasonable Facebook and LinkedIn presence, I get a 50 Klout score behind people who incessantly Tweet pictures of food they are eating.
    Klout needs to figures out how to measure the most salient and serious of platforms, those that are designed specifically for someone to express themselves in social media. Until they do, Klout indeed has no Klue what my social media influence really is.