Hey Microsoft, Scobelize Your Marketing Strategy

Christian Buckley

Christian is a 7-time Office Servers and Services MVP, internationally-recognized technology evangelist and collaboration expert, and the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah.

  • I wrote about the evangelism subject recently on LinkedIn.
    http://www.linkedin.com/today/post/article/20131209132815-2143418-marketing-it-s-all-about-the-story
    I absolutely agree. Not just Microsoft but every company should have an evangelist that can galvanize and carry the message internally as well as externally.

  • Externally, evangelism is broadly about managing the brand. Internally, its about culture – and helping surface content and expertise and messaging for the external market. Unfortunately, most companies don’t understand this, and so they cannot/will not recognize the benefits.