Social Will Not Displace Email, People

Christian Buckley

Christian is a 7-time Office Servers and Services MVP, internationally-recognized technology evangelist and collaboration expert, and the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah.

  • We need to think of social and email as part of our *portfolio* of communication mechanisms. We also have talking in the hallway, phone calls, meetings, texts, memos in the break room, Intranet articles… You see what I mean.
    Every once in a while a new communications tool comes along. Remember CB radios? AIM? They each serve a particular purpose. When people try to use any particular mechanism exclusively, it doesn’t make sense.
    Don’t think of social as replacing anything. It’s a new option we can make a part of our portfolio.