Category: BizDev

Takeaways from Microsoft Inspire 2018

Feedback from the Channel on Microsoft Inspire 2018 (#MSInspire)

July is the month for Microsoft’s worldwide partner conference — Microsoft Inspire — which has moved to Las Vegas for the next several years. In past years, many product and partner program details were shared primarily through Inspire (formerly WPC), Ignite, Build, TechEd, and other regional events. We now see...

Total Addressable Market vs Served Available Market

The Defendable Swag

There is a fundamental flaw in the thinking process of many entrepreneurs out there in the midst of building their companies and seeking angel or venture capitalist investment: simply put, their market projections cannot be defended. The total available market (TAM), around which the typical entrepreneur plans to build their...