Category: Marketing

Digital Sack Lunch

The Role of Authenticity in Corporate Branding

While walking around the expo hall at the Microsoft Inspire partner conference held in Las Vegas last month, I ran into Rachel Braunstein (@rkbraunstein), a Partner Marketing Manager and brand strategy expert at Microsoft, discussing her role in bringing a partner art installation to the event. That discussion was top...

Total Addressable Market vs Served Available Market

The Defendable Swag

There is a fundamental flaw in the thinking process of many entrepreneurs out there in the midst of building their companies and seeking angel or venture capitalist investment: simply put, their market projections cannot be defended. The total available market (TAM), around which the typical entrepreneur plans to build their...