The Long Tail

From Chris Anderson, editor in chief of Wired magazine, and author of The Long Tail:

The sales data and trends from these services (Netflix, iTunes) and others like them show that the emerging digital entertainment economy is going to be radically different from today’s mass market. If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.

For too long we’ve been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching – a market response to inefficient distribution.

Christian Buckley

Christian is a Microsoft Regional Director and Office Servers and Services MVP, the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah, and CMO of, a blockchain-based video technology company.